Platform

BrandMixer uses proprietary algorithms and filtering software that process various internal and third-party social data streams and converts this data into relevant social metrics.  Our platform is called Social Coherence™.  The distributed nature of our platform allows us to scour millions and millions of social bits about your brand.  We analyze millions of web postings, updates, and shares to understand your brand through the social web.  We listen semantically to your brand’s mentions across the web. The BrandMixer Social Coherence™ Platform takes social data and applies it to Brand Marketing, Trade Planning, and Shopper Insights.  The output for your brand is best-in-class social data research, analysis, and insights that enable you to drive down P&L costs, move profitable volume, and increase brand share.

A consumer brand may have thousands of mentions every day across blogs, forums, Twitter, YouTube, Google+, Facebook, mainstream news sites, and other social network outlets.  The BrandMixer Social Coherence™ Platform generates data that we analyze continuously to better understand how consumers behave, why they buy, and how to make sense of what they’re saying.  We moderate the data so you only see what is relevant.  Our platform crawls, scrapes, streams, and analyzes publicly available information from, but not limited to:

 

Social networking sites (e.g., Facebook, Twitter, Google+, LinkedIn, MySpace)
User generated content sites (e.g., Pinterest, Yelp, TripAdvisor, Wikipedia, Ask)
Social bookmarking and sharing sites (e.g., Digg, StumbleUpon, Reddit, Del.icio,us)
Location-based social sites (e.g., Foursquare, Gowalla, Where, GetGlue)
Consumer review and shopping sites (e.g., Amazon.com, ConsumerReports.com, Cellfire)
News and mainstream media sites (e.g., Msnbc.com, Yahoo.com, CNN.com)
Video and photo sharing sites (e.g., YouTube, Flickr, Vimeo)
Over 140 million blogs (including, of course, Tumblr, Blogger, Posterous)
Over 4 million forums and message boards

Where is your brand’s information?  BrandMixer will find it.

Social Media Collage