Overview

Hear directly from your consumer.  Now more than ever, brands can leverage the internet to gain social intelligence.  By applying this intelligence to business issues, brands can quickly improve pricing issues, product flaws, SKU assortment, and maximize promotions.

Nine of 10 consumer products manufacturers (89%) include social media in their marketing plan, according to a recent survey by the Shopper Technology Institute.  Undoubtedly, your brand interacts with some form of social media like Facebook, Twitter, or YouTube.  Many consumer products companies are now using Social CRM to help manage social media engagement; other companies are putting more and more dollars into Social Media Promotion.  Lately, Social Monitoring is helping consumer products companies crunch the vast amount of social data to produce general vanity metrics about their brand, consumer, and retailer. 

BrandMixer sidesteps the social media soup du jour and focuses on Consumer Insights through Social Science.  BrandMixer establishes standard Social Intelligence Metrics derived from what the consumer is actually saying about brands.  The Social Intelligence Metrics are formulated from Science, Psychology, Marketing, and Big Data.  BrandMixer helps optimize marketing strategies and increase the efficacy of distribution, assortment, merchandising, and pricing tactics.

BrandMixer partners with brand, trade, shopper, and sales teams to develop actionable recommendations to shape brand plans, influence retailer decisions, and understand the consumer path-to-purchase.  Through a combination of detailed reports, written analysis and consultation, BrandMixer delivers timely insights and builds selling stories that you can immediately leverage with your consumers and customers.